The company's purpose is to conceive, develop, trade, sell and provide online and offline services in the health, wellness, wellbeing, sports and nutrition sectors, as well as provide services in the field of information technology, in particular the development of software and applications, the sale of related products and the provision of consulting services. Furthermore, it provides services in the areas of marketing and public relations. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies. The company may acquire, manage and transfer patents, trademarks, domain names and technical and industrial know-how.