The company's purpose is to provide services in the field of trading in goods of all kinds, with a focus on lifestyle products and everyday essentials, to take on consulting mandates, to carry out project management assignments for national and international companies, and to trade in lifestyle products and everyday essentials. Furthermore, the company's activities include the acquisition, management, and sale of patents and licenses. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.