The company aims to offer and broker services, in particular in the areas of product development, product management, marketing, branding and design. Furthermore, the company aims to develop, procure, manufacture, trade and distribute products and goods of all kinds, in particular in the areas of textiles and leather, clothing, bags and accessories, shoes, jewelry, watches and jewelry, (semi-) precious stones and precious metals, perfumery, cosmetics and food, literature, education and games, as well as any creative art and fantasy articles. The company also aims to represent, commission and exploit in any way all elements of commercial, intellectual, commercial and artistic property. The company can acquire, manage, transfer, sell and license patents, designs, licenses, trademarks and technical and industrial knowledge. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and warranties for subsidiaries and third parties.