The company aims to: produce editorial contributions for printed and electronic media, provide consulting and other services in the fields of media, audiovisual, and communication such as text editing, ghostwriting of speeches and media texts, coaching, publicity consulting, concept development and process support, as well as communication training; operate a publishing house with its own or third-party productions and publications such as games, educational software, magazines, and books in printed or electronic form; conduct social science research, evaluation, and consulting, as well as further education and concept work, particularly in the fields of ethnology and development cooperation; acquire, manage, exploit, and commercially utilize film and image rights, licenses, copyrights, patents, as well as other literary, artistic, and other intellectual property rights. The company may operate domestically and internationally, establish branches, participate in other companies, acquire or establish similar or related companies, and conduct commercial and financial transactions to achieve synergies with the main purpose. It may also acquire, manage, and sell real estate and securities, grant and receive loans, provide guarantees and other securities, and acquire, manage, and exploit intangible assets.