The company's purpose is to distribute innovative and high-quality products (in particular games and toys) in Switzerland in the most rational, sustainable and economic way possible, by creating added value for customers, sharing knowledge, marketing and offering services on demand, as well as all consulting activities related to companies. In general, the company may create branches or subsidiaries in Switzerland and abroad, participate in other companies, acquire or found companies with an identical or similar purpose, grant loans or guarantees to associates or third parties, and carry out all financial, commercial, movable, immovable and other operations, both in Switzerland and abroad, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.