The purpose of the company is to trade in goods of all kinds, both online and offline. The company may operate an online shop and open branches. It may also produce consumer goods itself. The company may acquire, hold, sell and grant patents, copyrights, trademarks and other intellectual property rights as well as licenses of any kind. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties and grant securities for the liabilities of affiliated companies.