The purpose of the company is the sale, import, export, manufacture, creation and marketing of watches and, in general, objects related to time measurement, as well as jewelry, luxury jewelry and accessories. The company also acts as an intermediary for the resale of watches. The activity also extends to the design and implementation of an online sales and monitoring platform for the watchmaking, jewelry and luxury accessories business, as well as all other transactions that further develop the company's business. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for affiliated companies and third parties.