The purpose of the company is to operate a media agency. It assumes overall and individual tasks of all kinds related to strategy, planning, purchasing, execution and control of media deployments. The company also aims to adapt international advertising to Swiss conditions. The company can establish branches and subsidiaries in Switzerland and abroad. The company can conduct business with or for the benefit of related persons, even without adequate consideration, in particular its direct and indirect shareholders as well as other group companies, notably grant loans to these persons or issue guarantees, sureties, pledges or other securities to secure their liabilities. The company can acquire, manage, encumber and sell properties and participations in Switzerland and abroad. The company can engage in any further activity that is directly or indirectly related to the aforementioned purposes.