The company's purpose is to develop, produce, operate, market and commercialize new media entertainment formats, in particular multimedia and interactive installations and all related services, the publication and distribution of works and periodical publications of literature, art, science, graphics and journalism, as well as the production and distribution of sound recordings and other electronic media, and the publishing of music works. The company can organize, host and carry out events of all kinds and trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad and conduct all business that is directly or indirectly related to its purpose. It can acquire, hold, manage and sell real estate, securities, copyrights, patents and licenses of all kinds, as well as trade in goods of all kinds. The company can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties. Furthermore, the company can conduct any business or conclude contracts that are suitable to promote the development of the company and the achievement of its purpose or are directly or indirectly related to it.