The company's purpose is the operation of art galleries; publishing; brand management; research and development, production and marketing of fashion items, jewelry and works of art; operation of cafes, restaurants; organization of private or public exhibitions and events, any cultural and social promotion activity and economic consulting. It may, in Switzerland and abroad, create branches, participate in other companies, acquire or establish companies with a purpose identical or similar to its own, carry out all financial, commercial, industrial, movable and immovable transactions and conclude all contracts suitable for developing the social purpose or relating directly or indirectly thereto. The company may grant loans or guarantees if it serves its interests.