The company's purpose is to organize and prepare information on electronic media, provide services on the internet, and operate internet platforms, particularly in the areas of e-commerce and online shopping. The company also aims to acquire, hold, administer, manage, develop, further develop, sell, license, and sublicense intellectual property rights. It may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire or merge with similar or related companies, and enter into all transactions and contracts that are suitable to promote the company's purpose or are directly or indirectly related to it. It may also acquire, manage, encumber, and dispose of real estate, land, copyrights, patents, and licenses of all kinds.