The purpose of the company is to trade, import, export and distribute products, organize events, provide administrative services to companies and individuals, support companies and individuals including coaching/consulting. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate and properties, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.