All services and consulting in the field of personnel recruitment, advertising, public relations and luxury concierge services; all real estate transactions in Switzerland or abroad; the company may also carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable and immovable transactions in Switzerland and abroad, directly or indirectly related to the main purpose; it may also participate in other companies and establish branches and subsidiaries in Switzerland and abroad; it may grant loans to its associates or third parties, guarantee loans subscribed by its managers or third parties, secure these loans by issuing or pledging mortgage securities, or by subscribing to any other financial commitment, pledge its assets to secure any claim.