The company aims to provide services in the hospitality industry, in particular concept development, planning, financing, setup, organization, consulting and execution of events. Furthermore, the company aims to operate hospitality and sales establishments, as well as rent and lease premises. In addition, the company aims to trade in goods of all kinds, including wine. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.