The company's purpose is to provide services in the field of photography, in particular the creation of photographs and video productions, the editing and post-processing of image and video material, the sale of photo products, as well as the conduct of training, workshops and consulting in the fields of photography and image processing. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.