The sole proprietorship acts as a think tank in the field of innovation and as a trend scout for new products, services and concepts. It offers strategic and conceptual consulting services to companies, particularly in the areas of marketing, communication, advertising, sales and trade. The sole proprietorship can enter into all transactions and conclude contracts in Switzerland and abroad that are suitable for promoting its purpose or are directly or indirectly related to it. It can develop products, manufacture them itself, have them manufactured or import and export them. It can operate stationary and/or online businesses and trade in products. It can develop services and licensing models, offer them and grant licenses. It can establish branches in Switzerland and abroad and acquire participations, as well as acquire, manage and sell real estate and properties.