The company's purpose is to operate an agency for the placement of nationally and internationally known personalities and artists, as well as activities in the field of advertising, in particular the development of advertising concepts and the purchase of media. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.