The company's purpose is to manufacture, trade in and distribute publishing products in physical and digital form, as well as to acquire and grant licenses, trademarks, titles and representations in Switzerland and abroad. The company may participate in other companies in Switzerland and abroad, acquire or establish similar companies in Switzerland and abroad, as well as acquire, encumber and sell real estate or properties. Furthermore, the company may conduct all business that is directly or indirectly related to its purpose or suitable to promote it.