The company's purpose is the development, manufacture, trade, rental, consulting and distribution of photographic and videographic equipment as well as all related accessories and art supplies. This includes the import and export of such articles, the execution of all commercial, financial and other activities directly or indirectly related to them. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.