The company's purpose is the trade of selling goods of all kinds, any activity in communication and advertising in all forms and on all media, particularly in the fields of publishing, audiovisual, web site production and management, and the internet; the promotion of international consulting, international service portals; the management of budgets, the management of purchasing and sales centers, advice, production and creation, excluding all operations subject to the LFAIE. It may, both in Switzerland and abroad: create branches; participate in other companies having a direct or indirect relationship with its purpose, acquire or found them; in general, carry out any financial, commercial or industrial, movable or immovable activity, directly or indirectly related to its purpose.