The company's purpose is to operate an advertising agency; it may, on its own account or on behalf of third parties in participation, execute all mandates in the form of organizational studies, expert opinions, and technical or strategic advice in all areas related to its corporate purpose, communication in the broadest sense. This includes visual production, design, realization, editing, broadcasting, retransmission, and trading of films, programs, reports, and advertisements. The company also aims to provide services and advice (consulting) in audiovisual, communication, e-business, e-marketing, e-commerce, communication strategy, general management, technical, commercial, financial, and IT services, e-creation, organization, as well as the promotion of all commercial, social, artistic, or cultural events and seminars with an event character. Finally, the company's purpose includes all activities related to decoration, choreography, public relations, communication, and marketing. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and, in general, engage in any activity directly or indirectly related to its purpose. The company may acquire, hold, and dispose of real estate properties both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial operations, as well as provide guarantees or warranties for subsidiaries or third parties.