The company's purpose is to develop, procure, manufacture and distribute fashion items and accessories, sports articles, sports clothing and other articles for sports and leisure. The company can acquire, manage, transfer, sell and license patents, licenses, trademarks and technical and industrial knowledge. The company can acquire, hold, manage and sell participations in companies of all kinds in Switzerland and abroad. Additionally, the company can establish branches and subsidiaries in Switzerland and abroad, and acquire, hold, manage and sell real estate. The company can also conclude all transactions and enter into agreements that serve the company's purpose directly or indirectly or are directly related to it.