The company's purpose includes all activities in the fields of advertising, marketing, and communication, notably the conception, development, marketing, and management of advertising solutions and formats, particularly in the digital environment. The company also aims to acquire stakes, create, manage, administer, and control affiliated or subsidiary companies, notably advertising agencies, in Switzerland and abroad, as well as provide strategic, administrative, financial, commercial, or technical services to these companies. Regarding the acquisition of stakes in real estate companies in Switzerland, this will be done exclusively for commercial purposes. The company may develop, acquire, hold, exploit, and transfer all intellectual property rights, notably trademarks, licenses, patents, and know-how, related to its activity. It may enter into all partnerships, in any legal or financial form, with any natural or legal person, public or private. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable, or immovable operations directly or indirectly related to its corporate purpose and be interested, in any form, in all similar enterprises, notably by acquiring stakes in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.