The performance of all services in the field of advertising and communication, in any form, on any medium and by any means; the participation of the company, by any means, directly or indirectly, in all commercial operations that can be related to its purpose through the creation of new companies, contributions, subscriptions or purchases of securities or social rights, mergers, or otherwise, creation, acquisition, rental; the taking, acquisition, exploitation or transfer of all processes and patents related to these activities; and, in general, all operations, of any nature, directly or indirectly related to the company's purpose or to any other similar or related purposes, with the exception of all operations subject to the LFAIE.