The operation of tobacco-newspaper shops with the sale of grocery items as well as the trade of all types of products. The company also aims to execute all services in the field of strategy and business management, digital marketing, event organization, as well as consulting related to entrepreneurship. The company may also engage in any other activity having a direct or indirect connection with these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.