The company's purpose is to acquire, hold, manage and sell participations in other companies of all kinds, as well as to provide consulting services, particularly in the field of online marketing. Furthermore, the company may acquire, hold, manage and sell participations and financial investments in its own name and on its own account. However, the company's business area exclusively includes non-licensable activities according to the Swiss financial market regulations. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account and for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.