The company's purpose is to provide services in the field of marketing and event planning, as well as to organize events. It can operate, purchase and sell catering businesses, trade in goods of all kinds, acquire or grant franchise rights. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies. It can acquire, manage and sell properties and securities, take out and grant loans, and provide guarantees and other securities.