Trading and manufacturing of watches, jewelry, gold and silverware in the jewelry-bijouterie sector and other goods of all kinds, namely in the high-end consumer goods sector (luxury goods) including merchandise items. Operating retail and wholesale businesses with the purchase and sale of new and second-hand goods including import and export as well as storage of these items including marketing on commission and consignment as well as a franchisee and franchisor in the classical trade and tourism sector. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties and grant securities for liabilities of affiliated companies.