The company's purpose is to engage in trade, both wholesale and retail, including online sales, of textiles and clothing items in general, clothing accessories of all kinds, perfumery products and cosmetics in general, personal hygiene care products and corresponding accessories, beauty articles and shaving products, gift items, including those made of precious metals, shoes, leather goods and sports articles. The company also aims to operate hairdressing salons and barber shops. Organization of professional cosmetics, makeup and hairdressing courses. The company may, both in Switzerland and abroad, carry out everything necessary, at the sole discretion of the management, to achieve its purpose, including: the execution of mortgage and real estate transactions, including the acquisition, sale and exchange of movable assets, with or without registration, the purchase, sale and rental of real estate and real estate rights, as well as the purchase, assignment and rental in any form of business premises, business branches, the purchase and assignment of patents, know-how and in general intangible assets of any kind and type, and in any case, any activity that is suitable and necessary to achieve the company's purpose.