To commercialize and rent all types of equipment, machinery, and vehicles related to event management, and to provide services to support, develop, and implement projects in the fields of event management, culture, sports, tourism, real estate, and finance. To this end, the company may engage in any financial, commercial, or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in any enterprise having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.