The company aims to advise specialists and executives on personnel and recruitment matters, as well as provide services in the areas of marketing, consulting, coaching, and training, training in wellness and finance, international development of sales structures, network marketing, sales of consumer goods, and trade in goods of all kinds. The company can acquire, hold, and exploit intellectual property rights and real estate. It can establish branches in Switzerland and abroad, participate in other companies, and conduct all business that serves to promote its purpose.