The purpose of the company is to plan and execute sports and entertainment events as well as to broker, acquire and exploit rights of all kinds. The company may conduct all commercial and financial transactions that are directly or indirectly related to its purpose or that are suitable to promote its purpose; in particular, it may grant loans to third parties or to its shareholders, take out credits, guarantee debts of third parties, acquire or sell participations in companies, industrial, commercial or financial companies, which have their seat in Switzerland or abroad, in whatever form. The company may also conduct all other transactions that are directly or indirectly related to its purpose or that are suitable to promote its purpose.