The trade, import, export, distribution, brokerage, consignment and resale of new, old, used and/or second-hand articles, mainly in the field of jewelry and watchmaking; consulting services; creation, operation and sale of websites; financial and commercial operations; the acquisition, disposal, holding and management of participations in companies. The acquisition of participations in a company that holds real estate in Switzerland is limited to companies that only hold real estate for exclusively commercial use. Similarly, the acquisition of real estate in Switzerland is limited to real estate for exclusively commercial use. The company may, in addition, carry out any activity directly or indirectly related to its purpose. The company may grant loans to its shareholders and third parties, guarantee loans subscribed by shareholders or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests.