The company's purpose is to operate a business in the fields of marketing, advertising consulting, advertising production, website design, e-commerce, product management, information and publishing solutions. This includes, in particular, the development, implementation, monitoring and control of advertising, marketing and production concepts, including the automated production of print templates and the production of digital media and promotions. The company provides the production of digital and print media. The company may enter into all transactions, conclude contracts and grant loans that are suitable to promote the purpose of the company, or that are directly or indirectly related to it. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, cooperate with them or merge with them, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.