The company's purpose is to provide consulting services in Switzerland and abroad, public relations, the purchase and sale of raw materials of all kinds, catering and hospitality, real estate investment and rentals in Switzerland and abroad, investment in private and public financial markets. The company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable or immovable transactions, except for those prohibited by the LFAIE, directly or indirectly related to its corporate purpose. It may acquire, hold and dispose of real estate and, in general, carry out any activity directly or indirectly related to its purpose. The company may also grant or request loans to its associates, subsidiaries or related parties and carry out all commercial, financial or other transactions that directly or indirectly pursue its purpose. It may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or directly or indirectly related to it.