The company's purpose is to organize, manage, finance and execute events, develop concepts, design presentations and advertising appearances, carry out market launches and market licenses and copyrights. Providing services in the field of corporate consulting is also part of the company's purpose. Additionally, the company's purpose is to participate in and acquire, manage and sell securities, patents, licenses and other rights. Trading in goods of all kinds, in particular sports equipment and clothing, real estate trading, renting and leasing, acquiring, managing and financing houses, apartments and commercial spaces, as well as selling and renting out plots of land are also part of the company's purpose. The company also aims to operate fitness centers. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.