The company's purpose is the acquisition and management, partial or total, of all hotel, tourist, industrial or other establishments in Switzerland or abroad, import and export, purchase and sale, distribution and rental in any form, wholesale, retail, by correspondence or through electronic systems or other of all raw or manufactured products, taking over functions of representative, agent, broker and any commercial intermediary as well as the exercise of any consulting activity and the provision of all advice and services within its field of activity. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, merge with such companies, acquire and sell real estate and carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.