provision of advice, coordination and planning of services in the artisanal field, in particular in the field of watchmaking; provision of advice and services in the luxury and watchmaking sectors, in particular design, manufacture, marketing and development of designs and products in the aforementioned fields; operation of a public establishment for the trade of luxury and watchmaking products; the company may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies; the company may also establish branches and subsidiaries in Switzerland and abroad.