The purpose of the company is to conceive, plan, organize and execute trade fairs, congresses, exhibition and stand construction, corporate events and events, as well as marketing activities of all kinds. The company can operate restaurants and entertainment businesses and provide all material, consulting and other services in this context. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire or sell other companies. It can conduct all business that may be conducive to the realization of its purpose. It can take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights.