The company's purpose is to provide services of all kinds and consulting in the fields of marketing, creative and communication, in particular the conception, development and implementation of advertising and advertising campaigns and the associated graphic design for both print media and online use, the provision of photo and video services, printing and production of as well as trading in advertising products of various kinds, and the design and planning of events as well as the provision of all services in this connection, and the operation of a tourism company, in particular in the area of tour operating and the distribution of holiday, business and special trips. The company can participate in other companies, acquire, exploit, manage and sell business premises and intellectual property rights, establish subsidiaries and branches in Switzerland and abroad, and furthermore carry out all legal transactions that may be necessary or suitable to promote the purpose of the company or the development of group companies. The company can grant direct or indirect financing to third parties, including companies in which it is directly or indirectly involved, its direct or indirect shareholders, and companies in which such parties are directly or indirectly involved, whether through loans or other financing, including within the framework of cash pooling agreements, and provide security of any kind for their liabilities, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether for consideration or not.