- the development, manufacturing, purchase, sale, import-export and distribution of all types of products, including food products, cosmetics, care, wellness, perfumery, fashion and decoration items;
- the practice of activities in the fields of craftsmanship and wellness;
- the operation of a placement agency, including the placement of people and recruitment, management, representation and management;
- the practice of activities in the fields of communication, digital marketing and the development of technological solutions;
- the editing, production, purchase, sale, dissemination and distribution of written, visual, audio and digital content, including books, magazines, podcasts, videos and courses;
- the operation of physical or online points of sale, pop-up spaces, beauty salons, hair salons, institutes, spas as well as restaurants and all aesthetic services;
- the organization of events of all kinds, including conferences, seminars, workshops, trade fairs, exhibitions, cultural, artistic or gastronomic events. The company may also engage in any other activity directly or indirectly related to these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.