The company's purpose is to provide services in the field of digital marketing, particularly content creation, social media management, performance marketing, talent management, as well as brand strategy and positioning. It conceives, produces, and publishes creative content for digital and analog communication channels, develops campaigns, websites, and marketing concepts, and offers consulting services in the field of brand communication. The company can organize events and activations, acquire, manage, and exploit licenses and intellectual property rights, and participate in other companies. It can establish branches and subsidiaries in Switzerland and abroad and provide all services and conduct all business that is connected with this purpose.