The purpose of the company is to engage in all activities related to public relations, advertising, marketing, and consulting in the communications sector, as well as the conception and development of all types of advertising, media consulting, training in the communications sector, acquisition, brokerage, and utilization of all types of rights in the fields of communication, marketing, and advertising. The company may establish branches and subsidiaries both domestically and abroad, participate in other enterprises of any kind, assume representations, and enter into any transactions and conclude contracts that may be suitable to promote the company's purpose or are directly or indirectly related thereto. It may also provide financing for its own or third-party account, as well as guarantees, sureties, and pledge transactions for affiliated enterprises and third parties. The company may acquire, lease, rent, manage, encumber, and dispose of real estate both domestically and abroad. The company may acquire, hold, manage, or sell any type of debt or securities, within Switzerland or abroad.