The company's purpose is to engage in all activities related to the creation of design and virtual platforms, as well as all activities aimed at promoting the diversity of the arts. The company may, both in Switzerland and abroad: establish branches; participate in other companies having a direct or indirect connection with its purpose, acquire or establish them, merge with them; in general, conclude any contract, carry out any operation, exercise any financial, commercial or industrial activity, whether movable or immovable (excluding all operations prohibited by the LFAIE), directly or indirectly related to its purpose; grant loans to its members and third parties; guarantee loans subscribed by members and third parties; secure these loans by issuing mortgages and hypothecary securities or by subscribing to any other financial commitment.