The company's purpose is to trade in goods in the areas of clothing, fashion items, lifestyle and art objects. In addition, the company aims to provide services in the areas of online marketing, social media and SEO, in particular creating and operating internet presences in the aforementioned areas. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as enter into guarantees and sureties for subsidiaries and third parties.