The company's purpose is: the purchase, sale, import and export of goods intended for consumption; the operation of sales outlets and online sales sites; the provision of advice and services in the fields of business management, commercial strategy and operational management; the purchase, sale, construction, surveying, promotion, rental and administration of real estate (excluding operations prohibited by the LFAIE). Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.