The company's purpose is to trade in media products of all kinds. Providing services and creations in the field of marketing and communication, in particular in advertising, public relations, sales promotion, graphics, design and all related areas. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, as well as carry out commercial and financial transactions, acquire, manage and sell securities and license rights, take out and grant loans, and provide guarantees and other securities.