The company's purpose is to purchase, sell, import and export goods of all kinds, in particular technological and interactive advertising, as well as the design, marketing, management, rental and maintenance of interactive displays, advertising logos, etc. The company may also acquire, sell, manage, receive and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general, particularly in the aforementioned sectors. Furthermore, the company may acquire, encumber, manage, administer and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with applicable regulations. The company may directly or indirectly acquire interests and participations in other industrial, commercial, financial and service companies in Switzerland or abroad, in the sector related to the company's purpose or in other sectors, and open branches and subsidiaries in Switzerland and abroad. Finally, the company may carry out all commercial, industrial and financial operations or of any other kind deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving its objectives.