The company aims to provide services and consulting in the fields of communication, marketing and advertising, with a focus on concepts and texts for online and offline advertising media in Switzerland and abroad. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire and finance such companies. Furthermore, the company may acquire, encumber, sell and manage real estate in Switzerland and abroad, as well as conduct all business that may be suitable to promote the purpose of the company or that are directly or indirectly related to it. The company may provide financial services to its direct and indirect shareholders and other affiliated companies, in particular grant loans or other financing and provide security for their liabilities of any kind, including by way of pledges on or security assignments and transfers of the company's assets, or by guarantees and sureties of any kind, for consideration or not.