The company's purpose is the design, development, and provision of coaching services and programs in the field of personal and professional development, as well as the performance of all types of consulting services related thereto, in Switzerland and internationally. The company also aims to develop digital platforms, including learning platforms, as well as other tools and technological solutions for personal and professional development. It may also develop and deliver certifications, publish and disseminate content in any form, and license or franchise its methodologies or brand. It may acquire, manage, and dispose of intellectual property rights, participate in other businesses, create branches in Switzerland and abroad, and engage in any activity directly or indirectly related to its purpose.